By June, 1984, Roland had become so popular, that it was necessary to set up his own fan club, and so OWRRAS  - the Official Worldwide Roland Rat Appreciation Society - was born. Roland's mum, Iris, ran the club, with newsletters (Rat News), competitions and free gifts being mailed to Ratfans on a regular basis. The Society was graded, meaning that every year on renewal, Ratfans became a grade higher member. 

Iris was proud of the the fact that she was able to reply to every letter individually, although this became increasingly more difficult as OWRRAS grew. Eventually, the Society was restructured to give everyone lifetime membership!

Having his own Official fan club, meant Roland could communicate with his fans much more easily, and they with him. It also enabled him to pass on the more personal touch, with exclusive information, free gifts, and occasionally, signed memorabilia.

In 2008, Roland re-launched OWRRAS as an on-line community within Facebook. Click on the OWRASS logo on the left hand side to join!

The demand for Roland related goodies also soared. Soft toys of Rol and the gang were made, along with stickers, stationery sets, bedroom sets, records, videos, story tapes, books, annuals, toothbrushes and even spaghetti shapes! A computer game was also made, in which you controlled Roland around the sewers underneath London in a bid to rescue Kevin and Errol. Some of the merchandise can be seen on this page.

In 2003, Roland launched his first DVD - Rat On The Road - to celebrate 20 years in showbiz.